THE HEART OF IT
The payday lending category has a bad reputation of crippling interest rates, bailiffs battering down your door and hidden terms & conditions. This isn’t the case for Beforepay, but people don’t know that.
For a lot of people, an advance on next month’s paycheck is sometimes necessary; from good surprises like wedding gifts to nasty ones like hospital bills, your life doesn’t happen to the same rhythm as your pay cycle.
People didn’t know there was an alternative to Blockbuster before Netflix. Or cabs before there was Uber. They need to be shown there’s a better solution to old problems.
Your pay at your command. We launched the new brand positioning at the most iconic event of the year, the Tokyo Olympics, through Katie and Gary's first date together. Delivered through an integrated campaign that brings a deft of humour and deep understanding of the challenges of getting your paycheck to live to the beat of your life.
→ Launch strategy and roll-out
→ Core creative strategy
→ Campaign development (TV, OOH, Digital)
→ Qualitative research (campaign testing)
→ Production and implementation